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Email Creative Specifications
When Geaux Grow — Family Resource Group's performance marketing team — builds or traffics your email creative, following these specs keeps your campaign rendering correctly across inboxes and devices.
Dimensions
For best optimization on both desktop and mobile, please follow the dimensions below:
- Width: Between 550px & 650px
- Height: Maximum 1800px*
*Can exceed the maximum height, but this isn't recommended for optimal deliverability.
If Geaux Grow Is Coding the Creative
Please provide the assets in one of the following ways:
- PSD
- Layered, not flattened
- For non-standard fonts, please provide the .ttf or .otf font file
- JPEG/PNG
- If this is the case, please provide all the text in a separate Word document
We'll also need all URLs listed in an Excel or Word document noting where each one is placed. If you have a desired look for how the email should render on mobile, please send us an example.
If Geaux Grow Is Not Coding the Creative
- HTML File
- Preferred as an HTML file
- A .TXT file also works
- If Geaux Grow is hosting images, we need every image necessary for rendering
- It cannot be a mix of client-hosted and Geaux Grow-hosted images
Mandatory for All Campaigns Geaux Grow Executes
- From Line(s) & Subject Line(s)
- Testing Seed List(s) & Live Seed List(s)
- Unsubscribe Link (mandatory) / View in Browser URL (optional but recommended)
- We can provide both, but please let us know if you'd like us to
- All necessary language for CAN-SPAM Act compliance
- Postal address (we can provide our own if needed)
- Unsubscribe language (we can provide our own if needed)
- Personalization (First Name, Last Name, etc.)
- This must be documented if it will be used within the campaign. Please give as much detail as possible on what will be used (e.g., First Name) and where it appears (e.g., "Dear First Name,").