How to Correctly Move Your Google Business Profile (Without Marking the Old Location as Closed)

If your business has moved to a new address and you accidentally created a new Google Business Profile (GBP) instead of updating your old one — don’t worry! You can fix it without marking your previous location as permanently closed.

This article walks you through how to update your address properly, merge duplicate listings, and keep all your reviews and history intact.

🧭 Goal

To have one active listing showing your new address, and to properly handle the old location so it doesn’t show as “Permanently Closed” in Google Search or Maps.

🚦Before You Begin

Make sure you have manager or owner access to both listings.
Gather documentation that proves your business moved (such as a utility bill or lease agreement showing the new address).
Ensure your website, social media, and directories reflect the new address to help Google confirm consistency.

🔧 Step-by-Step Guide

1. Identify the Listing You Want to Keep

Decide which of your two listings will be your main Google Business Profile.

Usually, it’s the one with your reviews, photos, and established search presence.

2. Update the Address on the Correct Listing

Log into your Google Business Profile dashboard.
Choose the listing you want to keep.
Click Info → Edit address (pencil icon).
Enter your new address, and adjust the map pin to the exact location.
Save the changes.

💡 You may be asked to re-verify your business at the new address (e.g., via postcard or video verification).

3. Contact Google Support to Merge the Listings

Go to the Google Business Profile Support Form and request a merge or move.

Explain clearly:

“We recently moved our business to a new address. A duplicate listing was created instead of updating the existing one. Please merge the duplicate into our main listing so we don’t lose our reviews and history.”

Provide:

The URL or name of both listings
Proof of your move (a document showing both old and new addresses)

This helps Google identify that it’s the same business in a new location.

4. Handle the Duplicate Listing

Once the merge is complete:

Do not mark the old location as “Permanently Closed.”
Instead, request that Google mark it as Moved or Merged.
You can remove the duplicate from your dashboard after confirmation.

5. Monitor and Confirm Changes

Check that your new address appears correctly in both Google Search and Maps.
Make sure your reviews and photos still display properly.
Watch for any reversion of information — if Google changes it back, you may need to re-verify ownership or remove conflicting data sources.

⚠️ Common Pitfalls

Marking the old listing as “Closed” → This can hurt visibility and confuse customers. Always request a merge or move instead.
Creating multiple listings → Keep one profile per business location to avoid confusion.
Not verifying your new address → Your edits may not stick if verification isn’t completed.
Inconsistent online info → Make sure your website and directories reflect the new address before requesting the change.

🧰 Helpful Links

💬 Need Help?

If you run into issues, our team can help you work directly with Google to merge and update your listings the right way.